King’s Grant has a Facebook page, but I often wonder how we can best utilize social media. Here are a few tips that will help us maximize Facebook to engage a wider audience than we ever dreamed possible:
- Be Consistent. The biggest mistake we make is creating a page and rarely posting to it. Set a schedule and stick to it, posting at least once a day. It would be nice to have several administrators who are updating the page.
- Inspire our Audience. Inspiring our congregation doesn’t have to just happen in your church building. It can happen online as well!
- Ask Questions. Remember that social media is social and asking questions is the best way to start a conversation.
- Tell Stories. There’s nothing more powerful than sharing a story of how God has moved in the life of someone in our congregation or sharing a highlight from a recent event in our church.
- Share Information. While this is last on the list, it’s still important to let our congregation know what’s going on. CONFESSION, this is often the only content that gets posted, so sorry about that. The danger is the page becomes irrelevant and ignored.
It’s important to remember that social media is social, and listening is a big part of social interaction. Beyond our posting strategy, the most valuable tip is to make sure we listen to our people. These posts create a conversation and the comments that follow are often far more valuable than the original post can ever be. I’ve seen it in personal Facebook pages, it can happen for the church as well.
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