For years, I have heard church leaders bemoan the reality that the majority of Christians never or rarely share their faith with unbelievers. Though declaring the good new of Jesus to others is the responsibility of every Christ-follower, few people in our churches embrace the holy assignment. Why?
In his book, Contagious, author and professor, Jonathan Berger, writes about how thinking and social influence spread, or “why things catch on.” In one chapter, he shares insights from a study that sought to discover why some online articles are shared more than other articles.
Several insights were gleaned, but the strongest discovery was that articles that drove a sense of awe into readers were 30 times more likely to make the list of “most shared articles.” Readers are much more likely to share articles that evoke a sense of awe.
Quite simply, we can’t help but spread news that we find amazing.
Though the book is on every marketing professional’s shelf, the chapter was convicting for me as a believer in Jesus Christ.
According to the research, if I am not sharing the gospel, it is because I have lost my sense of awe and appreciation for it.
The reason the majority of the people in our churches don’t share the gospel is not because they haven’t been through a course. Nor is it because they failed to participate in a training seminar.
Not sharing the gospel reveals a loss of awe about the depths to which He plunged to rescue us. Not sharing the faith with others reveals a loss of amazement that He gave us His righteousness for our sin.
If we are still in awe that the holy and eternal God of the universe would pursue us in our sinfulness, humble Himself and suffer in our place, become the curse for our sin, and absorb our punishment to give us His peace, then we can’t help but share this news. If we are convinced that the news about Jesus is truly good news, we can’t help but spread it.
When the religious leaders asked Peter and John, two of Jesus’ disciples, to stop speaking about Jesus, they replied, “We are unable to stop speaking about what we have seen and heard” (Acts 4:20). Their hearts were filled with awe for Jesus and His work for them; thus, there was no way they could be silent.
When Jeremiah considered not speaking for the Lord, he realized he could not hold the message inside without exploding: “If I say, ‘I won’t mention Him or speak any longer in His name,” His message becomes a fire burning in my heart, shut up in my bones. I become tired of holding it in, and I cannot prevail” (Jeremiah 20:9).
Whatever we find amazing, we share. We spread what we are in awe of.
By Eric Geiger